Showing up as You: Why it’s needed in Leadership

I recently listened to a very inspiring webinar by Jayne Warrilow. It was aimed at helping executive coaches with their marketing and it really got me to turn my thinking on its head. As a result I am making changes to my marketing, to how I ‘show up’ and I am convinced that for some of you as leaders there will be resonance too.

The basic idea is that even if we use all the latest knowledge on social media and digital marketing, if we do not clarify who we are at the core – what we are passionate about – we will not be seen as authentic and cannot therefore be truly influential and properly engage with clients. Similarly for leaders, you can have the best strategy, and well honed skills, but if you are not clear on what’s important to you, you may not appear authentic and it will be a lot harder to get both your people and your customers onside.

So here’s how it works. I have been passionate about brain difference and it’s impact on behaviour, relationships and business results for a long time but unless you have personally experienced my coaching you won’t get how transformative that can be. However, if I can be brave enough to talk about my personal and family experiences of Attention Deficit Hyperactivity Disorder, and related conditions like Tourette Syndrome and Obsessive Compulsive Disorder, people are going to find it easier to understand why its important to me, and, more significantly, why my experience and knowledge in this area will make a difference to them.

You are more likely to see what drives my absolute determination to enable every leader to understand how they function and how that affects their success and that of those around them. You’ll know why it is important for me to spread the word that there are many global leaders out there who are successful precisely because they are on some kind of spectrum and can envisage opportunities that others cannot (are you one of those people?). You’ll get why I can genuinely lead a discussion around taking a strengths-based approach to leadership development. And you’ll understand why I know with absolute certainty that everyone has talent and a unique perspective to offer: sometimes all that is needed is a trusted ‘other’ to ask the right questions and and challenge them to surface their own wisdom.

So what is your ‘why’?

  • What are you passionate about? What gets you out of bed in the morning?
  • How would articulating your passion make it easier to connect with your colleagues, peers and stakeholders?
  • How much do you know about the ‘whys’ of your people?
  • How can you help them to bring these to life and better connect with their co-workers?

I have found the process of reflecting on questions like these energizing and liberating. I recommend you have a go and would love to hear what the impact is for you.

For more information on the work Clare McNamara does with global executives and their teams please click here.

© Move Ahead Global 2014

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